After writing my last post about what it takes to build a brand, I decided to think a little further into it and apply it to my own professional situation. As a current college student, now is the time for me to figure out what it is I want to do with my life and what it will take to get there.

In my Writing for Interactive Multimedia course this semester I have been able to take the time and make a conscious effort to build my own brand. We blog (oh, hey), we write, we take pictures for digital journalism pieces, and we learn to build our very own websites. In the beginning of the semester I denied the fact that in less than 4 months I would have a fully active blog and functional website, but now that there are only a few more weeks of classes left before summer (glorious, glorious summer) it’s starting to hit me that it may all be possible. I’m building my brand by defining who Liz Dinsmore is to my professors, peers, and potential employers. And the culmination of all this hard work will be the completion of my website.

I’m learning HTML and CSS as I go, but as it stands now, I think I’m doing fairly well! It’s kind of fun to see what is possible to do with my computer’s notepad and a good web design book. I recommend Build Your Own Website the Right Way Using HTML & CSS by Ian Lloyd. The title may be a bit long, but the content is incredibly useful…especially for those with zero (and I mean zero) previous experience with anything even remotely technological.


Here’s a sneak peak at the work I’ve done so far!

So after figuring out what a div is and why you need to close them with slashes and href’s and links and all those fun things I think I realized something: building this website completely from scratch is one of the best possible ways for me to show employers that I can learn quickly and produce something of value. In this age of technology, it could be my new found HTML and CSS skills that land me a job over someone who may not have gotten around to learning them yet.

My advice to you is to think about your brand and how you want to present it. Is a portfolio website your best bet? Maybe. Or maybe you should focus on perfecting your resume and worry about a website later. Whatever works for you. As long as you know who you are, and what your professional brand is, no matter how you present it you’re bound to succeed.