Hello all!

On Saturday, a man by the name of John Militello, the Head of Creative Innovation at The Zoo, Google, and YouTube, gave an incredible presentation about how Nike was able to produce such a successful campaign last summer during the Olympics. Nike’s Find Your Greatness spots were innovative and took a new approach to capturing the attention of athletes around the world.

These ads grab the attention of sports fanatics, health nuts, and even the most uncoordinated among us because of Nike’s infamous mission statement: “If you have a body, you’re an athlete.”

So now I leave the rest to you. Below are a few links to the YouTube videos Nike has posted from their campaign. Keep their mission statement in mind while watching and think about how clearly Nike alludes to the Olympics without a single reference to the games themselves. Enjoy!

Great.

Greater.

Greatest.