Archives for posts with tag: AMA

Hello all!

On Saturday, a man by the name of John Militello, the Head of Creative Innovation at The Zoo, Google, and YouTube, gave an incredible presentation about how Nike was able to produce such a successful campaign last summer during the Olympics. Nike’s Find Your Greatness spots were innovative and took a new approach to capturing the attention of athletes around the world.

These ads grab the attention of sports fanatics, health nuts, and even the most uncoordinated among us because of Nike’s infamous mission statement: “If you have a body, you’re an athlete.”

So now I leave the rest to you. Below are a few links to the YouTube videos Nike has posted from their campaign. Keep their mission statement in mind while watching and think about how clearly Nike alludes to the Olympics without a single reference to the games themselves. Enjoy!

Great.

Greater.

Greatest.

Advertisements

Thursday marked the conference kick-off. There were activities galore, and it was important for the group of us to take in as much as we possibly could. At 5 o’clock, the six of us from The College of New Jersey participated in the annual Social Scramble. We got to meet other collegiate AMA members from all over! I even met a student studying abroad in Boston all the way from Italy! This was a fantastic way for members of all the chapters to introduce themselves to each other and get a little more comfortable. Definitely gets a thumbs up from me!

Image

Members from TCNJ’s AMA looking very official with our name tags!

After this fun social event, we filed into an auditorium for the official start of the festivities. The keynote speaker on Thursday was a man by the name of Jeffrey Hayzlett, former Chief Marketing Officer of Kodak. Not only is Mr. Hayzlett a very successful businessman, but he is also a self-proclaimed cowboy who will always be seen in his signature leather cowboy boots.

Mr. Hayzlett was the perfect guy to start the event. He worked the crowd and gave us wonderful advice for our future careers in marketing. My takeaway from his talk was to be a clock changer. Now as odd as this may sound, it is important to think about what I mean by this…so I’ll give you a little background on Mr. Hayzlett’s favorite kind of people: the clock changers.

When he was first offered the position as CMO at Kodak, the first thing he planned to do was hold a meeting for the people he would be working most closely with. From head designers to market researchers and everyone in between, Jeff wanted to get to know his colleagues. He arrived in the meeting room about 20 minutes early so he could personally greet everyone in attendance, but before it all began he had something else planned as well. You see, Mr. Hayzlett noticed a nice, big clock hanging on the wall above the meeting table. Before anyone arrived, he took the clock off the wall, set it 20 minutes fast, and then replaced it right back where it came from. As people started filtering in, he would watch them all look at the clock, look at their watches, and then look at the clock again. As more people arrived they would agree that the clock was 20 minutes fast and that “something must be done!!” (rather enthusiastically I imagine)…but no one ever did anything about it. In fact, this went on for 2 full months. Two. Months. Until finally a young woman pulled over a chair, climbed up to the clock, fixed the time, and replaced it on the wall. She was a clock changer, and the next day, Mr. Hayzlett gave her a promotion.

He wasn’t talking about literally changing clocks. What Jeff meant by all this was that we won’t get very far in business, or in life for that matter, if we don’t take initiative. It’s important for each and every one of us to get up and do something about things that need to be fixed. If something is wrong, speak up.

In the marketing industry, communication is crucial. Ideas for campaigns or new marketing strategies must be shared on multiple levels, with many different people, with various outlooks on the subject. By speaking up and voicing your outlook, it is very likely that others will take on a new perspective on the problem at hand.

So take initiative. Be a clock changer. Don’t worry about speaking up, worry about what may happen if you don’t.

This Saturday I was lucky enough to attend AMA’s Northeast Regional conference at Pace University with a few other members of TCNJ’s chapter of the American Marketing Association. This annual conference is a great opportunity for students from all over the Northeast to come together and learn from leaders in the industry about the latest marketing trends and to gain valuable professional experience.

The day was set to begin at 6:20 in the morning. Rise and shine! Funny thing is…I didn’t wake up to the alarm that I set for 5 o’clock and instead was jolted awake at 6:40 when our chapter’s vice president called asking where I was. Who needs coffee when you can run on adrenaline, right?! Right. So in 17 minutes I went from pajamas to professional…that has to be a record!

So at 7:00am we started our trip into Manhattan. From TCNJ to Harrison by car, from Harrison to 33rd Street by Path train, from 33rd Street to Cortlandt Station by Subway, and from Cortlandt Station to Pace University by foot…in the rain. But we made it!

Just a bit of fog!

Just a bit of fog!

 

When we arrived at Pace, we were welcomed by the President and Vice President of Pace University Marketing Association, more commonly referred to as PUMA. Very clever. They handed us raffle tickets and showed us to our seats for a nice breakfast and introduction. The theme for this year’s conference was Entertainment Marketing, perhaps because it was held the day before the entertainment industry’s most favorite event of the entire year: The Oscars.

Next up were the keynote speakers. First was Peter Stern, President of Strategic Agency, a marketing firm based in New York City with a focus on finding the newest ways of bringing brands into the 21st century and beyond. He introduced the group to the idea of constant innovation in the workplace. Brainstorm. Be creative. Learn from your mistakes. It isn’t about how much experience you have, it’s about how well you can adapt to the situation you’ve been given.

The final speaker of the day was Howard Homonoff, lawyer, managing consultant, media/communications/entertainment executive. The list goes on. His takeaway for us was that the way to be successful is through effective communication. Now this means Twitter, Facebook, LinkedIn, blogs (like this one!) and whatever else it takes to get your message out there to as many people as possible. The more we communicate, the more likely we are to succeed. He makes a great point!

To wrap up the day we had a friendly marketing case competition. We were handed an object to sell to the room in a 30 to 60 second pitch. Too easy, right? What’s the catch? You had to sell the item without saying what it was. This increased the difficulty by, oh I don’t know, 1,000%!!! Our team had to sell AMC Movie Theater Tickets…so naturally we decided to act out a film! I think the judges liked our production of The Karate Kid, because we received first place in the conference! Definitely a fun way to end a productive and educational day!

WE GOT TROPHIES!

WE GOT TROPHIES!

 

So that was my Pace Conference experience! An awesome way to get together with other marketing students and learn all about the industry.

Later this week I’ll tell you all about Peter Stern’s latest business venture in New Orleans! But until then…

Cheers,

Liz

In September of last year, I promised myself I would find a way to become more involved in one of The College of New Jersey’s professional organizations. I wasn’t sure which club I would join, but I went into my college’s Student Activities Fair with an open mind, hoping something would call out to me. Luckily enough, I stumbled across the table for the American Marketing Association. I started attending meetings regularly and became involved in as many of the organization’s productions as possible. In November, the e-board held interviews for the position of sub-committee leader for TCNJ School of Business events. Long story short, I didn’t get the position…instead, the executive board decided I should be Vice President of Communications! Works for me!

So I thought that given my luck so far with AMA, I should share my excitement and give you my top 3 reasons AMA is an organization to write home about.

Professionalism

AMA is a career-oriented organization. It is a great foundation for not only marketing- minded people, but also anyone looking to learn a little bit more about the business world. With a great group of alumni linked to AMA, career opportunities are endless. Many corporate executives got their start with AMA, and many more are sure to as well!

Conferences

One of the ways AMA is able to thrive as a professional organization is through the many national events the organization sponsors. Its regional and national conferences are great networking opportunities for students looking for internships and full-time employment. Tomorrow, February 23rd, is the northeast regional conference at Pace University in New York City. I will be attending with a few other members of TCNJ’s chapter of AMA. It should be a great experience! I’ll be sure to post pictures!

Community Service

Along with the many professional opportunities provided to members through conferences and alumni, AMA remains focused on the community as well. Community service is an important part of what AMA stands for. Recently, TCNJ’s AMA worked with the Community Food Bank of New Jersey to help families devastated by Hurricane Sandy. We have also partnered with a sorority on campus and a local organization called Homefront to help advertise their philanthropic mission of helping the homeless community in Trenton.

Now that I’ve given you my top 3 reasons to like AMA, I hope you go out and try to find your own! I’ll keep you all posted with pictures from the northeast regional conference in Manhattan tomorrow!

Check out the official AMA website here: http://www.marketingpower.com/Pages/default.aspx

Cheers,
Liz