Archives for category: Social Media

After writing my last post about what it takes to build a brand, I decided to think a little further into it and apply it to my own professional situation. As a current college student, now is the time for me to figure out what it is I want to do with my life and what it will take to get there.

In my Writing for Interactive Multimedia course this semester I have been able to take the time and make a conscious effort to build my own brand. We blog (oh, hey), we write, we take pictures for digital journalism pieces, and we learn to build our very own websites. In the beginning of the semester I denied the fact that in less than 4 months I would have a fully active blog and functional website, but now that there are only a few more weeks of classes left before summer (glorious, glorious summer) it’s starting to hit me that it may all be possible. I’m building my brand by defining who Liz Dinsmore is to my professors, peers, and potential employers. And the culmination of all this hard work will be the completion of my website.

I’m learning HTML and CSS as I go, but as it stands now, I think I’m doing fairly well! It’s kind of fun to see what is possible to do with my computer’s notepad and a good web design book. I recommend Build Your Own Website the Right Way Using HTML & CSS by Ian Lloyd. The title may be a bit long, but the content is incredibly useful…especially for those with zero (and I mean zero) previous experience with anything even remotely technological.

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Here’s a sneak peak at the work I’ve done so far!

So after figuring out what a div is and why you need to close them with slashes and href’s and links and all those fun things I think I realized something: building this website completely from scratch is one of the best possible ways for me to show employers that I can learn quickly and produce something of value. In this age of technology, it could be my new found HTML and CSS skills that land me a job over someone who may not have gotten around to learning them yet.

My advice to you is to think about your brand and how you want to present it. Is a portfolio website your best bet? Maybe. Or maybe you should focus on perfecting your resume and worry about a website later. Whatever works for you. As long as you know who you are, and what your professional brand is, no matter how you present it you’re bound to succeed.

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I’m sure you’re all familiar with Oreo’s Dunk in the Dark ad that ran during the black out that defined this year’s Superbowl. And some of you may have heard of Oreo’s Cookie vs. Creme debate that skyrocketed their social media presence and took Instagram by storm. But has anyone heard of Oreo Skies? The mobile app for Nokia Lumia phones sponsored by Oreo to ignite brand recognition and excite consumers about milk’s favorite cookie?

App-users can navigate the galaxy and view the constellations through a kind of “augmented reality.” Oreo worked with Harvard University’s Robert Kirshner to collect all sorts of facts about the stars, planets, and other galactic phenomena you have access to through Oreo Skies. Occasionally, a shooting star will zip by carrying Oreo offers, incentives, and even special recipes!

Once you fall in love with this app, Oreo’s goal is to have you share the love with your friends and family by recommending it and passing it along. Once everyone you know is connected to Oreo Skies, you can send them messages in the stars! You simply type out a message to, for example, your second cousin once removed named George but whom everyone calls Mike, and he’ll receive it in no time! What’s more? Your greeting will look like a star in the sky that must be twisted open (like an Oreo, hehe) to reveal the message.

It’s fun little details like the shooting star promotions and twistable star messages that really make this a marketable app. Oreo’s goal is to boost sales in 2013 after a disappointing 2012…so by creating Oreo Skies, they are not only updating their image, but they are also continuing to utilize the social media outlets that have treated them so kindly in the past.

Keep doing what you’re doing, Oreo!

Everyone with a Nokia Lumia should check out the app and let me know what you think!

Best,
Liz

Since his installment as the newest leader of the Catholic Church, Pope Francis has made a name for himself in the world of social media. He sends out inspirational and informative quotes to his hundreds of thousands of followers using a variety of fonts, colors, and pictures to capture the attention of the Facebook community.

But before we talk about his creative calligraphy choices, let’s just reflect for a moment on the bigger picture…

THE POPE IS ON FACEBOOK?!?!

I guess this means social media really is for everyone.

Well without any further ado, here are the Pope’s five favorite fonts to use on Facebook:

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So my advice, as a fellow blogger and fan of all things social media related, is to get creative on Facebook. The Pope is doing it, so why can’t we take a tip from him and get ourselves started with this fun, albeit unexpected, new trend?