Welcome to advantageous advertising, a blog for students, professionals, and anyone else interested in marketing who may not know where else to catch up on the latest advertising and media trends.
My name is Liz and I’ll be the one bringing you everything you ever wanted to know…and then some…about the marketing industry. From ad campaigns and branding strategies to marketing conferences and catchy commercials, there’s a whole lot more to advertising than what Mad Men leads us to believe.
But what makes me a reliable source of advertising information? As a sophomore Marketing major at The College of New Jersey, I’m learning all about what it takes to sell a product to a customer. Who is the target market? What makes this cheap bar of soap better than that one? Why do you need another bar of soap, again? The truth is: neither soap is particularly great…and you don’t need another…but those ads…
So here we are: I’ve introduced myself to you as an up-and-coming advertising executive (wishful thinking never hurt anybody, right?) hoping to keep you informed about the latest marketing trends. I’ll keep you posted with my favorite ad campaigns, innovation in the industry, and any other exciting news that seems relevant to me at the time, all while trying to remain at least mildly entertaining. That’s my promise and I’m sticking to it.
Cheers,
Liz
Hey Liz,
My name is Margaret Clark and I am a junior marketing major at Auburn University in Alabama and also am currently a Digital Marketing Intern and a Social Marketing Intern. I love talking to other college students from all around about their favorite marketing and advertising campaigns, what’s new in the industry etc. What was your favorite Super Bowl Campaign? Check out my latest post about Oreo’s interactive “Dunk in the Dark Campaign” – that was my personal favorite. I would love to hear some other opinions. I am likewise just starting my blogging adventure – ha here we gooo… Best of luck!
Cheers,
Margaret Clark
Hi Margaret,
It is so great to be able to talk to people from all around with such similar interests! I hope to soon have an internship in marketing, and am particularly focused on the advertising side of the industry. It sounds like you have quite a bit of experience in the field…nice work! As for Super Bowl ads, I also enjoyed Oreo’s “Dunk in the Dark” campaign, but after thinking about some of the others I have decided that Coca Cola’s “Security Camera” campaign is my personal favorite. It was inspiring and fun, two attributes I quite enjoy in a commercial. Good luck to you as well on your blogging journey!
Hi Liz.
Thank you for following SocialADAMANTIUM! I hope you find it useful. Looking forward to connecting.
Best,
Yaitza
Hello Yaitza,
Your posts on SocialADAMANTIUM are great! Very relevant in this age where online presence is crucial.
Best,
Liz
Thanks Liz. I’m looking forward to checking out some of yours as well 🙂